How to Use Property Marketing to Find Tenants in Santa Cruz, California

How to Use Property Marketing to Find Tenants in Santa Cruz, California

How many of your current units are sitting vacant, collecting dust while stealing money from your accounts? If you're struggling to find tenants in Santa Cruz, CA, you'll continue losing money. It's time to reconsider your property marketing strategy!

Learning how to market your property can take trial and error. The sooner you start, the sooner you'll find strategies that work. Attract new tenants to your rental property with these tips!

Update Your Rental Property Listing

A dull, outdated rental property listing won't help you stand out online. Start by cleaning and staging your rental property. If necessary, complete maintenance and repairs to ensure the property is in the best possible shape.

Consider making a few upgrades to the property to help the listing stand out from other Santa Cruz rentals. Choose home upgrades and improvements that will pay off long-term, such as:

  • Painting
  • Adding new siding
  • Building a deck
  • Updating the kitchen
  • Updating appliances
  • Switching to energy-efficient windows
  • Modifying the bathroom
  • Updating the landscaping
  • Installing central air-conditioning

Use these upgrades to market the experience you're trying to offer renters. Mention nearby venues and stores to paint a picture of living in the area.

Add location-specific keywords to the listing for search engine optimization (SEO). SEO will help your listing appear for relevant Google searches. Appearing for more searches will direct potential renters to your listing.

Once applications start rolling in, don't forget to screen tenants. Tenant screening will help you find a good tenant you can trust with your rental property.

Use Online Property Advertising

Online property advertising can help your listing appear in front of potential renters who are searching for Santa Cruz properties. You can use platforms like Google Ads and Facebook Ads to create your campaigns. Use both platforms to create eye-catching display ads.

Use photos of your beautiful property and a strong call to action to encourage people to click on the ad. Once they click on the ad, you'll generate more website traffic to your listing.

Find Tenants on Social Media

Market your property on social media to gain more online visibility. Nearly 90% of real estate agents use Facebook, with another 59% using Instagram.

When creating social media posts, use location-specific hashtags to appear in front of nearby renters. Share photos and videos that show off the property.

Hire a Property Management Company

You don't have to find tenants on your own. Consider outsourcing your property marketing needs to a property management company. Their range of services can make your property more desirable to Santa Cruz renters.

The best property manager can even screen tenants to ensure you choose reliable renters. With their help, you can reduce your vacancy rate and retain renters long-term.

Upgrade Your Property Marketing Strategy

A strong property marketing strategy can boost your occupancy rates. Use these tips to get started. Otherwise, ask a property management company to market your property.

PMI Santa Cruz offers the highest quality property management services using state-of-the-art technology. We help our clients maximize their profitability as property owners.

Leverage our experience and expertise to find tenants you can trust! Contact us today to request our marketing services.