Santa Cruz Property Management Blog

Demystifying the Real Estate Market: Key Trends and Insights

Santa Cruz boasts some of the most valuable rent potential. This is only one piece of the real estate market puzzle.The more you know about the financial landscape, the better your investment decisions will be.Are you wondering how you can ensure a solid investment in Santa Cruz?...

Understanding Mortgage Rates: Navigating the World of Home Financing

Today's mortgage rates aren't the "highest they've ever been." They're higher than in recent years, but in 1979, 30-year mortgage rates were 12.9%.In October of 2022, mortgage rates peaked past 7%, more than ever seen in the 2010s. More people are rentin...

Property Maintenance Guide: Keeping Things in Working Order

Staring at your Santa Cruz, CA rental property and wondering how you'll keep it all in order? Property maintenance is the key to maximizing your space's income potential, but it can be more than a little daunting.When you have a plan in place, it's easier to tackle ea...

4 Home Staging Tips for Sellers in Santa Cruz, CA

If you're considering not staging your Santa Cruz home, you need to know that, according to 20% of agents in 2024, staging a home results in up to a five percent increase in home value.Spending time improving your home's curb appeal will significantly increase your profit...

4 Benefits of a Tenant Portal for Santa Cruz Tenants and Landlords

With almost half of all Californians living in a rented home, property owners have the potential to host a lot of people at once. Dealing with so many questions, requests, and payments at one time can be a hassle.This is why many landlords implement a tenant portal into their bus...

How to Use Property Marketing to Find Tenants in Santa Cruz, California

How many of your current units are sitting vacant, collecting dust while stealing money from your accounts? If you're struggling to find tenants in Santa Cruz, CA, you'll continue losing money. It's time to reconsider your property marketing strategy!Learning how to m...

The Best Way to Receive Rent Payments for Landlords

Do you want to lose money on your rental property or make a profit from it? Of course, your answer is the latter. As a landlord, your top priority should be ensuring that you receive rent payments on time.An efficient rent collection system is essential for maintaining cash flow ...

How Much Should a Security Deposit Be?

You're about to have a few vacant apartments to fill. This means you must prepare the units, find good tenants, and create the leases.You also have to choose the security deposit amount. As you think of this, you might wonder, "How much should a security deposit be?"...

3 Reasons to Outsource Your Tenant Screening Process in Santa Cruz, CA

1,906 of the 25,603 housing units in Santa Cruz were vacant in 2022. That's a high 8% vacancy rate, a number so high that the government considered levying taxes on empty homes.These figures can make property owners desperate. They may abandon tenant screening and let in any ...

4 Traits to Look for in Rental Property Managers in Santa Cruz, CA

It is excellent that you have decided to hire a property manager! Now comes the task of determining which property manager you want to work with. Do not randomly choose a property manager based on price or ads.You should research property managers local to your Santa Cruz propert...